Dr. Julia Galchynska, a visiting professor from our Erasmus+ KA107 partner, National University of Life and Environmental Sciences of Ukraine, shares her experience on a component of Teaching Mobility with ISA Lille:

Staying in different countries of the world—America and Europe on training and lecturing—has given an impetus for new ideas, development and a meeting with new colleagues. I have had one more such experience at ISA Lille University.

During the week of my stay, I gave a 12-hour course: “International Marketing”, “International Marketing Strategy”, and “Marketing Research in the Bioenergy Market”. Through five days of teaching, I shared experience in the sphere of marketing, not only while presenting lectures but also by means of practical tasks and examples of real companies and corporations. Practical training was provided in the style of interactive games on the basis of theory and practical skills in the field of marketing. Students developed international marketing strategies, used marketing tools to place French goods on the Ukrainian market, and presented SWOT and PEST analyses of companies. The present students were from France, Brazil, Japan, and India. They were very clever and interested in new information; they had many questions. At the end, I got feedback: students thanked me for my interesting presentation, which was very pleasant. I am grateful to colleagues for the organization and maintenance of my stay; it was at a professional level and an unforgettable experience.

After the lectures, there were many meetings and discussions. Thanks to Professor Bertrand Pourrut, we visited a biogas installation and got experience in the production of spirulina. Also, Dr. Pourrut held a lecture with rather new approaches in the educational process that allowed improving my skills and further to use these tools in the educational process.

Within five days of stay in ISA Lille, though being very short, it was very saturated and interesting. I would like to thank very much for the professionalism of Vira Wannepain in organizing, as well as Bertrand Pourrut and Julie Christiaen.


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