This module aims to provide several complementary competencies that will enable the students to build a business plan.
This approach is useful to launch a product range, a new business unit or set up a company.
The students will be able to :
run a structured market survey
challenge a concept towards a B to C or B to B target with the relevant marketing tools like for instance questionnaries or insights .
build a marketing plan
design a virtual company structure able to support the activity
implement the concept through an income statement
write a business plan
marketing general skills
marketing advanced skills like market surveys and questionnaires*
commercial skills , forecasts
general financial skills
advanced financial like cost per unit , income statement
business model and business plan
The integration of those concepts is implemented in a business case, which is the final deliverable.