Business Development Project

  • Level: Master 1
  • Period: Semester 2
  • Language: English
  • Credits: 6 ECTS
  • Teacher/Coordinator: Alain Millecamps

Main Objectives

This module aims to provide several complementary competencies that will enable the students to build a business plan.
This approach is useful to launch a product range, a new business unit or set up a company.

Skills Developed

The students will be able to :

  • run a structured market survey
  • challenge a concept towards a B to C or B to B target with the relevant marketing tools like for instance questionnaries or insights .
  • build a marketing plan
  • design a virtual company structure able to support the activity
  • implement the concept through an income statement
  • write a business plan


General Content

  • marketing general skills
  • marketing advanced skills like market surveys and questionnaires*
  • commercial skills , forecasts
  • general financial skills
  • advanced financial like cost per unit , income statement
  • technical constraints
  • business model and business plan



The integration of those concepts is implemented in a business case, which is the final deliverable.

Project report : 50%

Final presentation: 50%


Alain Millecamps
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