Course: Decision Tools - Statistics and Market Research
Course Decision Tools: Statistics and Market Research
Level: Master 1
Period: Semester 1
Credits: 3 ECTS
Teacher/Coordinator: Amar Djouak
This unit aims to put knowledge acquired in the field of statistics and marketing at the service of a specified problematic. The scope may apply to agriculture, agri-food, environment or landscape field.
This approach will enable to put into practice the acquired knowledge and to analyze and solve a given problem
To carry out a quantitative survey, for example in the context of a market study, from planning to statistical analysis and results synthesis.
Quantitative surveys: methodology and tools
Descriptive and inferential statistics
Putting into practice acquired notions by carrying out a case study