Based on the international environment context:
DISCOVER and LEARN | Theoretical approach to international marketing issues: strategic marketing, research marketing and operational marketing, financial decisions
PRACTICE | Through a case study: multicultural marketing teams work on a product to be launched in a new country; based on a market study, give recommendations regarding marketing strategy, marketing policies and financial decisions.
Oral presentation on case study (80%)
Written recommendation to convince external financial investors (20%)
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