Course
Introduction to Marketing

Skills Developed

Based on the international environment context: ˒To analyze a foreign market and identify opportunities and threats˒To recommend relevant marketing strategy for a company˒To understand, create/adapt a marketing policy to international markets˒To prepare a marketing plan and financial recommendations to be submitted to the management of a company or external financial investors˒To communicate and make a professional business presentation in a multicultural environment.

General Content

DISCOVER and LEARN | Theoretical approach to international marketing issues: strategic marketing, research marketing and operational marketing, financial decisions˒PRACTISE | Through a case study: multicultural marketing teams work on a product to be launched in a new country; based on a market study, give recommendations regarding marketing strategy, marketing policies and financial decisions.

Evaluation

Oral presentation on case study (80%)

Written recommendation to convince external financial investors (20%)

Contact