The digital world
Key figures, consumers behaviours, jobs and vocabulary
On-line business
Trading practices, operating mode, tools and developments
Digital Marketing
Strategies, issues, Inbound & Outbound Marketing, User eXperience (UX) Design, Social Networks and SMO (Social Media Optimization), contents management, SEO (Search Engine Optimization) and SEA (Search Engine Advertising)
Data
Data acquisition chain, Key Performance Indicators and reference traffic flows optimization
Consumer service
New expectations, consumer supports and digital contents, risks and benefits
Online multiple choice or true/false quizzes on best practices
Workshop and oral presentation on a digital strategy for launching an E-commerce website