Each session will be in two parts:
Part 1 : The instructor’s presentation
Part 2 : The group exercise (to be noted by the instructor)
Day 1: Introduction, definition, consumer research and lifestyles – trends :
Day 2: Companies and brands
Day 3: Creativity/Marketing Session
Day 4: Evolution of the customer/consumer relationship
Day 5: Digital marketing
Day 6: Merchandising
Day 7: Exam
50% exam – 50% final project