Course
B-to-B Marketing

  • Level: Master 1
  • Period: Semester 2
  • Language: English
  • Credits: 3 ECTS
  • Teacher/Coordinator: Julie Christiaen

Main Objectives

To introduce and train students to specific characteristics of B-to-B marketing.

Skills Developed

To be able to figure out how to work through B-to-B marketing issues, using relevant tools and methods.

 

General Content

  • Global view : B-to-B marketing specificities
  • B-to-B Market research
  • Strategic B-to-B Marketing
  • Marketing policies applied to B-to-B

 

Evaluation

Individual assessment

Contact

Julie Christiaen
Professor
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