Agricultural Economics Marketing & Management

In a global economy, farming and agriculture is about more than growing crops or raising animals. Our Agricultural Economics, Marketing & Management program equips ISA graduates with skills necessary to understand both the biological fundamentals and economic implications of agriculture and bioengineering work.

Product Innovation and Business Development in Agriculture

The Agricultural Economics, Marketing & Management program, taught in English or French, is based on the expertise that ISA Lille has gained in product innovation and business development, finance and export, industrial marketing and trade in agriculture and bioengineering.

This program meets the current and future needs of companies (from family farms and start ups to multi-national corporations), public authorities and research laboratories by training future managers in the fields of:
• Economic and financial themes in agriculture
• Business development, innovation and entrepreneurship
• Communication and marketing

ISA has built its expertise on:

• Applied courses in finance, marketing and communication
• Research activities in market studies on raw materials, agricultural futures and farmers’ strategies (OPCRA, CASDAR )
• An international network of partner universities
• Industrial partnerships

Course Objectives

The main objective of the course is to have a general overview of all aspects of Agricultural Economics, Marketing & Management, from consumer behavior and market research to digital communication and crisis management.

Although this general approach is taught through its technical and scientific aspects, it is crucial to include economic, sociological and ethical aspects to comprehend the notion of management and communication, both locally and globally.

Most importantly, our program gives students:

• An international view of the issue of agricultural trade and finance, highlighting certain national and/or regional particularities
• Necessary skills to manage business development and communication
• The knowledge to manage agricultural trade, from purchase and procurement to industrial marketing and consumer behavior
• A practical view of site management, thanks to lectures and seminars by experts in the field
• Experience in managing projects within an international context, with a multicultural team.

Project-Based Learning 

Students will actively participate in serious games, speed challenges, and codesign projects as an integrated part of the Agricultural Economics, Marketing and Management program. This hands-on learning approach allows students to apply the technical knowledge they’ve received in the classroom to real-world issues faced by partner companies. Examples of such projects are:  

  • ERPsim – Serious Game, simulation of business analytics    
  • Zebulon Marketing Challenge – creation of a comprehensive marketing strategy in collaboration with a partner company  
  • Speed Challenge – Teams of students have just 48 hours to come up with a digital communication plan according to the requests of a partner company

Admissions

  • Minimum Bachelor degree in Life Sciences (Agriculture, Food Science, Biology, or related field)
  • B2 level in language of instruction (French or English) certified by an official test score (DELF, DALF, French Bac, TOEFL IBT 80, TOEIC 785, IELTS 6.0 or equivalent), except students from countries where the desired language of instruction is an official language.
  • French is NOT required for admission to English-taught programs, but is highly recommended

If you meet the above requirements, please follow the application procedure explained here.

 

Master’s Program

English-Taught Courses
Purchase and Procurement3 ECTS
Trade Negotiation3 ECTS
Business Development Project6 ECTS
Digital Business3 ECTS
B-to-B Marketing3 ECTS
Management Control 3 ECTS
Advanced Finance6 ECTS
Consumer Behavior3 ECTS
French as a Foreign Language3 ECTS
Summer Internship6 ECTS
End-of-Study Internship
Six-month professional experience
Thesis Report + Oral Defense
30 ECTS
French-Taught Courses
Projet création d'entreprise6 ECTS
Stratégie d'entreprise3 ECTS
Développement à l'international6 ECTS
Droit des affaires 3 ECTS
Métiers du Marketing3 ECTS
Marchés agricoles3 ECTS
Financement de l'innovation3 ECTS
Marketing approfondi et développement des ventes3 ECTS
Marché de capitaux3 ECTS
Project de communication d'entreprise IS@Cup6 ECTS
Projet création d'entreprise6 ECTS
Transmission d'entreprise3 ECTS
Comportement du consommateur et étude terrain3 ECTS
Négociation commerciale3 ECTS
Grande distribution6 ECTS
Cas de finance6 ECTS
Étude de cas marketing3 ECTS
Specialization: Innovation des Produits 30 ECTS
End-of-Study Internship
Six-month professional experience
Thesis Report + Oral Defense
30 ECTS

Agricultural Economics Research

ISA Lille’s Agricultural Economics research unit, Groupe de Recherches et d’Etudes Concertées sur l’Agriculture et les Territoires (GRECAT), offers an accompaniment to Regional Councils and agricultural professionals through the use of classical surveys or observatories.
Learn More about GRECAT

Internships

Mandatory periods of professional immersion, carried out either in France or abroad, in a company or a laboratory, expose students to the reality of corporate life and prepare them for their entry into the professional world.

Examples of our students’ internships

  • Agribusiness Project Management at Crédit Agricole Bank
  • Marketing Development at Day By Day Grocery
  • Shipping Finance at Damen Shiprepair Dunkerque
  • Assistant Category Development at Danone
  • Local Product Development at Carrefour Market
  • Marketing Assistant at Amprolys Lab

Careers

Thanks to our project-based pedagogy and integrated professional experience, ISA Lille graduates are prepared for the reality of the professional world even before they get their diploma, which is why 90% of ISA Lille alumni are employed within 6 months of graduating.

Examples of our alumni’s positions

  • Biscuit Category Project Manager – Mondelez International, France
  • Supply Chain Planner – Syngenta, Switzerland
  • Account Manager – La Fourchette/Trip Advisor, Spain
  • Purchasing Manager – Vivescia, France
  • Field Crops Market Manager – Yara International, France
  • Business Development Manager – Wine Access, Inc, United States
  • Head of Economic Services – Chamber of Agriculture Seine-Maritime, France
Contacts
Head of Economics and Marketing Department
Corinne Statnik
Academic Advisor
Sophie Gozdziaszek
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