Agricultural Economics, Marketing & Management

In a global economy, farming and agriculture is about more than growing crops or raising animals.  Our Agricultural Economics, Marketing & Management program equips ISA graduates with skills necessary to understand both the biological fundamentals and economic implications of agriculture and bioengineering work.

The Agricultural Economics, Marketing & Management program, fully taught in English, is based on the expertise that ISA Lille has gained in product innovation and business development, finance and export, industrial marketing and trade in agriculture and bioengineering.

The Agricultural Economics, Marketing & Management major aims at meeting the current and future needs of companies (family farms and start ups as well as multi-nationals corporations), public authorities and research laboratories by training future managers in the fields of:

  • economic and financial themes in agriculture
  • business development, innovation and entrepreneurship
  • digital communication and marketing

ISA has built its expertise on:

  • applied courses in finance, marketing and communication
  • research activities in market studies on raw materials, agricultural futures and farmers’ strategies (OPCRA, CASDAR )
  • an international network of partner universities
  • industrial partnerships

Course Objectives

The main objective of the course is to have a general overview of all aspects of Agricultural Economics, Marketing & Management, from consumer behavior and market research to digital communication and crisis management.

Although this general approach is taught through its technical and scientific aspects, it is crucial to include economic, sociological and ethical aspects to comprehend the notion of management and communication, both locally and globally.

Most importantly, our program gives students:

  • an international view of the issue of agricultural trade and finance, highlighting certain national and/or regional particularities
  • necessary skills to manage business development and communication
  • the knowledge to manage agricultural trade, from purchase and procurement to industrial marketing and consumer behavior
  • a practical view of site management, thanks to lectures and seminars by experts in the field
  • experience in managing projects within an international context, with a multicultural team.

Project-Based Learning

Students will actively participate in serious games, speed challenges, and codesign projects as an integrated part of the Agricultural Economics, Marketing and Management program. This hands-on learning approach allows students to apply the technical knowledge they’ve received in the classroom to real-world issues faced by partner companies. Examples of such projects are:

  • ERPsim – Serious Game, simulation of business analytics
  • Zebulon Marketing Challenge – creation of a comprehensive marketing strategy in collaboration with a partner company
  • Speed Challenge – Teams of students have just 48 hours to come up with a digital communication plan according to the requests of a partner company

English-Taught Program

Master 1

Fall Semester

Teaching Unit Credits (ECTS)
Welcome Session

6

Introduction to Finance

3

Export

6

Decision Tools: Statistics and Market Research

3

Introduction to Marketing

3

French as a Foreign Language

3

Spring Semester

Teaching Unit Credits (ECTS)
Purchase and Procurement

3

Digital Business

3

B to B Marketing

3

Business Development

3

French as a Foreign Language

3

Summer Internship

6

Master 2

Fall Semester

Teaching Unit Credits (ECTS)
Trade and Consumer

Taught in French in 2018-2019

30

Spring Semester

End-of-Study Internship Credits (ECTS)
6 months in a lab, company, or professional organization

Thesis Report + Oral Defense

30

French-Taught Courses

For more details, please see our courses in French.

Master 1

Fall Semester

Teaching Unit Credits (ECTS)
Projet création d’entreprise

6

Stratégie d’entreprise

3

Développement à l’international

6

Métiers du Marketing

3

Droit des affaires ou Marchés agricoles

3

Spring Semester

Teaching Unit Credits (ECTS)
Marché de capitaux ou Méthodes d’études qualitatives

3

Marketing approfondi

3

Projet de communication d’entreprise

6

Achat et procurement

3

Négociation commerciale ou Transmission d’entreprise

3

Plan d’actions commerciales

3

Grande distribution

6

Etude de cas marketing

3

Master 2

Fall Semester

Teaching Unit Credits (ECTS)
Innovation des produits

30

Spring Semester

End-of-Study Internship Credits (ECTS)
6 months in a lab, company, or professional organization

Thesis Report + Oral Defense

30

Contacts

Head of Department

Corinne Statnik

Academic Advisor

Sophie Gozdziaszek

Internships

Mandatory periods of professional immersion, carried out either in France or abroad, in a company or a laboratory, expose students to the reality of corporate life and prepare them for their entry into the professional world.

Examples of Internships

  • Agribusiness Project Management at Crédit Agricole Bank
  • Marketing Development at Day By Day Grocery
  • Shipping Finance at Damen Shiprepair Dunkerque
  • Assistant Category Development at Danone
  • Local Product Development at Carrefour Market
  • Marketing Assistant at Amprolys Lab

Careers

Thanks to our project-based pedagogy and integrated professional experience, ISA Lille graduates are prepared for the reality of the professional world even before they get their diploma, which is why 90% of ISA Lille alumni are employed within 6 months of graduating. 

Examples of Our Alumni's Positions

  • Biscuit Category Project Manager – Mondelez International, France
  • Supply Chain Planner – Syngenta, Switzerland 
  • Account Manager – La Fourchette/Trip Advisor, Spain 
  • Purchasing Manager – Vivescia, France 
  • Field Crops Market Manager – Yara International, France 
  • Business Development Manager – Wine Access, Inc, United States  
  • Head of Economic Services – Chamber of Agriculture Seine-Maritime, France