Agricultural Economics, Marketing & Management

Our Agricultural Economics, Marketing & Management program equips ISA graduates with skills necessary to understanding both the biological fundamentals and economic implications of agriculture and bioengineering work. Fully taught in English, this program is based on the expertise that ISA Lille has gained in innovation and business development, finance and export, industrial marketing and trade in agriculture and bioengineering.

Most notably, this program aims at meeting the current and future needs of companies, public authorities and research laboratories by training future managers in the fields of :

  • economic and financial themes in agriculture
  • business development, innovation and entrepreneurship
  • communication and marketing

Over the last 15 years, ISA has built its expertise on:

  • applied courses in finance, marketing and communication
  • research activities in market studies on raw materials, agricultural futures and farmers’ strategies (OPCRA, CASDAR )
  • an international network of partner universities
  • industrial partnerships

Course Objectives

The main objective of the course is to have a general overview of all aspects of Agricultural Economics, Marketing & Management, from consumer behavior and market research to digital communication and crisis management.

Although this general approach is of course taught through its technical and scientific aspects, it is crucial to include economic, sociological and ethical aspects to comprehend the notion of management and communication.

Most importantly, our program gives students:

  • an international view of the issue of agricultural trade and finance, highlighting certain national and/or regional specificities
  • the necessary tools to manage business development and communication
  • the necessary tools to manage agricultural trade, from purchase and procurement to industrial marketing and consumer behavior
  • a practical view of site management, thanks to lectures and seminars by experts in the field
  • methods to manage projects within an international context, with multicultural staff.

English-Taught Program

Master 1

Fall Semester

Teaching Unit Credits (ECTS)
Welcome Session

6

Introduction to Finance

3

Export

6

Decision Tools : Statistics and Market Research

3

International Marketing

3

French as a Foreign Language

3

Spring Semester

Teaching Unit Credits (ECTS)
Purchase and Procurement

3

Communication and Crisis Management

3

Project – Communication Strategy Development

6

Digital Business

3

B-to-B Marketing

3

Consumer Behavior

3

Business Development

3

French as a Foreign Language

3

Summer Internship

6

Master 2

Fall Semester

Teaching Unit Credits (ECTS)
Trade, Consumerism, and Marketing

30

Spring Semester

End-of-Study Internship Credits (ECTS)
6 months in a lab, company, or professional organization

Thesis Report + Oral Defense

30

French-Taught Courses

Master 1

Fall Semester

Teaching Unit Credits (ECTS)
Projet création d’entreprise

6

Stratégie d’entreprise

3

Développement à l’international

6

Métiers du Marketing

3

Droit des affaires ou Marchés agricoles

3

Spring Semester

Teaching Unit Credits (ECTS)
Marché de capitaux ou Méthodes d’études qualitatives

3

Marketing approfondi

3

Projet de communication d’entreprise

6

Achat et procurement

3

Négociation commerciale ou Transmission d’entreprise

3

Plan d’actions commerciales

3

Grande distribution

6

Etude de cas marketing

3

Master 2

Fall Semester

Teaching Unit Credits (ECTS)
Two Options:

– Finance and Controlling

– Innovation

30

Spring Semester

End-of-Study Internship Credits (ECTS)
6 months in a lab, company, or professional organization

Thesis Report + Oral Defense

30

Contacts

Head of Department

Corinne Statnik

Academic Advisor

Sophie Gozdziaszek

Internships

Mandatory periods of professional immersion, carried out either in France or abroad, in a company or a laboratory, expose students to the reality of corporate life and prepare them for their entry into the professional world.

Examples of Internships

  • Agribusiness Project Management at Crédit Agricole Bank
  • Marketing Development at Day By Day Grocery
  • Shipping Finance at Damen Shiprepair Dunkerque
  • Assistant Category Development at Danone
  • Local Product Development at Carrefour Market
  • Marketing Assistant at Amprolys Lab