Agricultural Economics Marketing & Management

Course Objectives 

The main objective of the course is to have a general overview of all aspects of Agricultural Economics, Marketing & Management, from consumer behavior and market research to digital communication and crisis management. 

Although this general approach is taught through its technical and scientific aspects, it is crucial to include economic, sociological and ethical aspects to comprehend the notion of management and communication, both locally and globally. 

Most importantly, our program gives students: 

• an international view of the issue of agricultural trade and finance, highlighting certain national and/or regional particularities 
• necessary skills to manage business development and communication 
• the knowledge to manage agricultural trade, from purchase and procurement to industrial marketing and consumer behavior 
• a practical view of site management, thanks to lectures and seminars by experts in the field 
• experience in managing projects within an international context, with a multicultural team. 

Project-Based Learning 

Students will actively participate in serious games, speed challenges, and codesign projects as an integrated part of the Agricultural Economics, Marketing and Management program. This hands-on learning approach allows students to apply the technical knowledge they’ve received in the classroom to real-world issues faced by partner companies. Examples of such projects are:  

• ERPsim – Serious Game, simulation of business analytics    
• Zebulon Marketing Challenge – creation of a comprehensive marketing strategy in collaboration with a partner company  
• Speed Challenge – Teams of students have just 48 hours to come up with a digital communication plan according to the requests of a partner company