Agricultural Economics, Marketing & Management

In a global economy, farming and agriculture is about more than growing crops or raising animals.  Our Agricultural Economics, Marketing & Management program equips ISA graduates with skills necessary to understand both the biological fundamentals and economic implications of agriculture and bioengineering work.

The Agricultural Economics, Marketing & Management program, fully taught in English, is based on the expertise that ISA Lille has gained in product innovation and business development, finance and export, industrial marketing and trade in agriculture and bioengineering.

The Agricultural Economics, Marketing & Management major aims at meeting the current and future needs of companies (family farms and start ups as well as multi-nationals corporations), public authorities and research laboratories by training future managers in the fields of:

• economic and financial themes in agriculture
• business development, innovation and entrepreneurship
• digital communication and marketing

ISA has built its expertise on:

• applied courses in finance, marketing and communication
• research activities in market studies on raw materials, agricultural futures and farmers’ strategies (OPCRA, CASDAR )
• an international network of partner universities
• industrial partnerships

Course Objectives

The main objective of the course is to have a general overview of all aspects of Agricultural Economics, Marketing & Management, from consumer behavior and market research to digital communication and crisis management.

Although this general approach is taught through its technical and scientific aspects, it is crucial to include economic, sociological and ethical aspects to comprehend the notion of management and communication, both locally and globally.

Most importantly, our program gives students:

• an international view of the issue of agricultural trade and finance, highlighting certain national and/or regional particularities
• necessary skills to manage business development and communication
• the knowledge to manage agricultural trade, from purchase and procurement to industrial marketing and consumer behavior
• a practical view of site management, thanks to lectures and seminars by experts in the field
• experience in managing projects within an international context, with a multicultural team.

Project-Based Learning

Students will actively participate in serious games, speed challenges, and codesign projects as an integrated part of the Agricultural Economics, Marketing and Management program. This hands-on learning approach allows students to apply the technical knowledge they’ve received in the classroom to real-world issues faced by partner companies. Examples of such projects are:

• ERPsim – Serious Game, simulation of business analytics
• Zebulon Marketing Challenge – creation of a comprehensive marketing strategy in collaboration with a partner company
• Speed Challenge – Teams of students have just 48 hours to come up with a digital communication plan according to the requests of a partner company

English-Taught Program

French-Taught Courses

For more details, please see our courses in French.

Contacts

Internships

Mandatory periods of professional immersion, carried out either in France or abroad, in a company or a laboratory, expose students to the reality of corporate life and prepare them for their entry into the professional world.

Careers

Thanks to our project-based pedagogy and integrated professional experience, ISA Lille graduates are prepared for the reality of the professional world even before they get their diploma, which is why 90% of ISA Lille alumni are employed within 6 months of graduating.