Master of Science and Engineering - Major in Marketing Management

The Marketing Management program, fully taught in English, is based on the expertise that ISA Lille has gained in innovation and business development, finance and export, industrial marketing and trade in fields of agriculture and bioengineering.

Over the last 15 years, ISA has built its expertise on:

⦁    applied courses in finance, marketing and communication
⦁    research activities in market studies on raw materials, agricultural futures and farmers’ strategies (OPCRA, CASDAR )
⦁    an international network of partner universities
⦁    industrial partnerships

Learn more about our Marketing and Management research unit, GRECAT.

The Marketing Management major aims at meeting the current and future needs of companies, public authorities and research laboratories by training future managers and scientists benefiting from French and European expertise in the fields of :
⦁    economic and financial themes in agriculture
⦁    business development, innovation and entrepreneurship
⦁    communication and marketing

The objective of the course is to have a general overview of the topic, from consumer behavior and market research to digital communication and crisis management.

Although this general approach is of course taught through its technical and scientific aspects, it is crucial to include economic, sociological and ethical aspects to comprehend the notion of management and communication.

The other general objectives of the course are to give students:
⦁    an international view of the issue of agricultural trade and finance, highlighting certain national and/or regional particularities;
⦁    the necessary tools to manage business development and communication;
⦁    the necessary tools to manage agricultural trade, from purchase and procurement to industrial marketing and consumer behavior;
⦁    a practical view of site management, thanks to lectures and seminars by experts in the field;
⦁    methods to manage projects within an international context, with multicultural staff.

Active pedagogy

The program is built on project-based teaching: consisting of an active teaching method i.e. the learning by doing method through: 
- Innovation learning centers
- Flipped classrooms
- Serious Games
- Teaching and group projects supervised by professionals from the corporate world
- Co-design labs

Projects 

One day a week is dedicated to team projects, which are monitored by a professor and a representative from the corporate world or a partner company. 
Example of project: 
- Develop the Communications Strategy of a company

Admission procedure

Eligibility and Pre requisites

  • Min. Bachelor degree in life sciences (agriculture, food science, biology or any related field)
  • Good level of English certified by a test: TOEFL IBT 80, TOEIC 785, IELTS 6.0 or equivalent… 
  • French is NOT a pre-requisite

The selection is based on 

  • The academic level of the applicant,
  • The motivation and interest of the applicant in the program (why does it suit your professional projects…),
  • The motivation to pursue studies in France,
  • Level of French is a plus but not compulsory.

Tuition fees

  • Tuition Fees: €6,500/year (for admission in September 2018)
  • Living expenses in France: Approx. €650/month
  • Miscellaneous fees (insurance, VISA, etc.): Approx. €300/year

Contact

In France, ISA LILLE  
International office
48 boulevard Vauban
59046 Lille Cedex - France
Ph : 00 33(3) 28 38 46 40 / 48 23
Fax : 00 33(3) 28 38 48 47
Email : isa.international@yncrea.fr

 

 

 

In India, ISA OFFICE  
Ms Brijveen Sabherwal
India Representative - Manager of ISA DELHI Office
K-50 IIIrd Floor,
Jangpura Extension,
New Delhi - 110014
Mobile: +91 98737 56563
Email : brijveen.sabherwal(at)yncrea(dot)fr